Melanie Yu

Melanie YuMelanie YuMelanie Yu

Melanie Yu

Melanie YuMelanie YuMelanie Yu
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    • About
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  • About
  • Resume
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    • Portfolio
    • Recipes

Current: Group Manager, Product Marketing at Datadog

Experienced product leader with 8+ years leading GTM strategy, positioning, and cross-functional execution for SaaS and AI-driven platforms. Passionate about empowering creators and developers through data-informed storytelling, market insights, and product-led growth. Experienced in launching platform products that drive ecosystem engagement and user adoption.


UC Berkeley graduate with degrees in Data Science and Economics.

https://www.linkedin.com/in/yumelanie/

View PDF Resume

Professional Experience

Datadog

San Francisco, California → New York City, New York

Senior Product Marketing Manager > Group Manager, Product Marketing

2023 - Present

• Lead GTM strategy, positioning, and messaging to grow Datadog’s Log Management suite from $400M to $1B+ ARR, the company’s second highest-growth product line.

• Collaborate with Product and Engineering to shape roadmap direction based on customer insights, market research, and developer adoption metrics.

• Oversee integrated campaigns, competitive analysis, and strategic events that accelerate pipeline growth and market share, while mentoring a team of PMMs.


Aisera, Inc.

Palo Alto, California

Product Manager > Senior Product Manager

2021 - 2022

• Drove GTM strategy for AI-based automation solutions and integrations ecosystem (150+ connectors), enabling IT and HR teams to build and extend automation capabilities for customers including Zoom, Moderna, GAP, and 8x8.

• Directed roadmap for 150+ integrations and oversaw 30-person RPA engineers

• Partnered with engineering and marketing to create developer demos, case studies, and content highlighting the power of the platform’s extensibility and APIs.


DealCloud, an Intapp Company

San Francisco, California

Client Success Manager

2020 - 2021

• Highest performing CSM managing 50% of all 100+ West Coast and APAC accounts

• Translated customer and developer feedback into actionable recommendations for Product and Eng; customer segmentation & adoption data for roadmap prioritization.

• Synthesized user research and competitive insights to inform GTM messaging.


NASDAQ

New York, New York

Data Product Manager

2019

 • Partnered with senior leadership to assess data product opportunities, M&A strategy, and competitive positioning for the Nasdaq Fund Network (NFN).

• Led market and customer research to inform product KPIs and feature prioritization.

• Supported R&D initiatives that shaped the next-generation data products.


conDati, Inc.

Palo Alto, California

Product Manager

2017 - 2019

• Shaped roadmap direction together with VP of Product Management

• Reduced number of incidents by over 90%, from 300+ to <20.

• Built workflows, requirements, and processes to scale data-driven product development

• Collaborated with engineering to deliver high-quality product releases


DiversaTech Consulting | Clients: Chegg, Quizlet

Berkeley, California

Project Manager

2017

• Articulated markets, analyzed data, conducted market research to determine optimal pricing & product strategy positioning in international education market for Chegg & Quizlet service expansion  

• Delivered recommendations at Chegg & Quizlet HQ with data analysis


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